puneet kapoor 
Introduction
The fashion and makeup industry changes constantly. The styles keep changing, fashions is on constant exploration for new idea. Makeup industry keeps innovating. The makeup styles changes, products are innovated, hairstyles keeps on changing basically the trends changes. On year it could be something other year or even in moths it could have been something else. But in earlier times the fashion, style and makeup industry was restricted to women. But in recent times the men fashion, style and beauty industry has gained momentum. The men section of society is now more concerned an aware about there style, fashion, skin etc. There many products available in the men grooming and beauty segment though it is not equivalent to women segment.
Scope
There are already big industry giants in the, market, still there are more and more startups companies entering the market. The scope is so huge and can be very lucrative if made it to people use. Cosmetics are mostly used to enhance the outer appearance of the person. There is a huge scope in the beauty market and it is never ending. Fashion, styling, makeup, and beauty the whole industries are interrelated. All the trends are mostly set through the entertainment industry. There is a very strong correlation between entertainment that is show bizz and the beauty, fashion and styling industry. They kind go hand in hand. People across the world are immensely influenced by the movies and models around the world. That is why in most of the advertisements we see a lot of movie or models endorsing the beauty or fashion brands. Apart from endorsing there are new trends where these endorsers of brands have themselves entered into some or the other segment of these industry be it retail fashion , or makeup or skincare.
Apart from the above reason other dominant factors is socializing .People when interact with other people be it office, friends or family want to look their best and presentable self. This led to various demands and scope of the business in the industry. There are wide rang products in the cosmetic lines form skin care products like lotions, powders, cleansers to makeup products like lipsticks , mascara ,eye shadow to perfumes , deodorants and etc. The list could be endless. One can easily venture in these lines of business.
Extensions
Apart from these conventional product ranges, a whole new market for the unconventional product market, I would say it unconventional because it has popular in the recent times and is not a very old and common use products. It is the market of extension. There are different types of extensions available in the market. An example hair extension they feel real and are available in different colors and cuts it makes hair look voluminous naturally, though the quality differs as per price ranges. Then there are lash extensions, there are two methods to make eyelashes look fuller which are using strip lashes which could be stick and removed easily and the other is semi permanent kind is stick through glue and remains for few weeks and falls off naturally. One can choose as per the need.
